Privacy Policy

Terms of Use & Privacy Policy

Active date: 26 April 2020

  1. Introduction

Alex Croucher (‘Alex Croucher’, ‘us’ or ‘we’) provides (the ‘Site’) subject to your compliance with all the terms, conditions, and notices contained and referenced herein (the ‘Terms of Use and Privacy Policy’ or the ‘Agreement’).  If you have questions regarding this Agreement or about, please email

2. Acknowledgement and acceptance of terms

This agreement explains our obligations to the user of the Site (‘User’ or ‘you’), and your obligations to us.  By using the Site in any way, you are agreeing to comply with these Terms of Use and Privacy Policy.

3. Eligibility

In order to use our Site you must be at least 18 years of age, or of the legal age of majority in your jurisdiction, and possess the legal authority, right and freedom to enter into these Terms of Use and Privacy Policy as a binding agreement. You are not allowed to use this Site if doing so is prohibited in your country or under any law or regulation applicable to you.

4. What we own

All materials on the Site and the Site itself, including text, graphics, photographs, trademarks, logos, music, videos, artwork and associated documentation (collectively, the ‘Content’), including but not limited to the design, structure, arrangement, and ‘look and feel’ of such Content, is owned by or licensed to us and is protected by copyright, trademark and other intellectual property rights and laws.

Except as expressly provided in this Agreement, no part of the Site and no Content may be copied, reproduced, sold, republished, transmitted, displayed, reposted, or otherwise distributed for public or commercial purposes.

5. Third-party content

We may provide links to third-party websites. We do not recommend or endorse the content of any third-party website. We are not responsible for the content of linked third-party websites and we do not make any representations or warranties regarding their content or accuracy. Your use of third-party websites is at your own risk and subject to the terms and conditions of use for such websites. You expressly release us from any and all liability arising from your use of any third-party website.

6 Privacy

Our Privacy Policy governs our information-handling practices as applicable to the users of our Site. This policy explains how we collect, use, disclose and protect users  information in accordance with relevant data protection laws and in particular the EU General Data Protection Regulation. By accessing and using the Site, you signify your acceptance to the terms of the Privacy Policy. If you do not agree with any aspect of this policy, you should immediately discontinue access and use of our Site.

Our relationship to you

A ‘User’ is an individual providing us with personal data via our Site, such as by signing up to our email communications or submitting enquiries to us on our Site form. Alex Croucher ( – Fluid38 Coaching) is in a ‘data controller’ relationship with Users.

A ‘Client’ is a specific type of User that has engaged us to act as an agent (or as a ‘Data Processor’) by obtaining our Services. is in a ‘data processor’ relationship with Clients. Alex Croucher ( – Fluid38 Coaching) does not conduct this type of relationship through the Site.

Collection of personal information

Alex Croucher ( – Fluid38 Coaching) collects various types of Personal Information about you while you are using the Site. Information that is anonymised or aggregated in not ‘Personal Information’.

We collect the following types of Personal Information:

  • Registration data – first name and email address
  • Online identifier – geolocation/tracking details, browser fingerprint, OS, browser name and version, IP addresses
  • Interaction data – collected via cookies. Please see section – Cookies for more information

Purposes of processing

We collect such Personal Information for the following purposes:

  • To provide customer service – when you contact us through the Site we process your Personal Information to respond to your questions and feedback. Without processing your Personal Information for such purposes, we cannot respond to your requests.
  • To engage in marketing activities – when you give your specific consent by subscribing to our email newsletter, we may send you marketing communications about our services from time to time. These will be sent by email only. We may use interaction data to provide you with targeted marketing communications. You can opt out of marketing communications at any time.
  • To create aggregated statistical data – for example total number of site visitors, traffic and demographic patterns.
  • To comply with applicable laws and regulations.

Third party recipients uses third party service providers to store and process your Personal Information. Your Personal Information is passed to and stored by these third party providers securely.  Alex Croucher ( – Fluid38 Coaching) currently uses the following third party providers:

Service provided – Site platform

Google (click to read their Privacy Policy)

Service provided – Email and site analytics

Mailchimp (click to read their Privacy Policy)

Service provided – Marketing platform

Zoom (click to read their Privacy Policy)

Service provided – Video Meetings

Dropbox (click to read their Privacy Policy)

Service provided – Flie Storage


We are committed to keeping your Personal Information secure. We limit our storage of your Personal Information to the amount of time necessary to fulfil the purposes for which we collected it. Contact information collected for marketing purposes is retained on an ongoing basis until you unsubscribe from our marketing communications. Thereafter we will add your contact information to our suppression list indefinitely to respect your unsubscribe request.

Direct marketing

Direct marketing includes any communications to you that are only based on advertising and promoting our services. We will only contact Users by email based on their specific consent. If you do not want us to use your Personal Information in this way, or to pass your Personal Information on to third parties to be processed and stored for marketing purposes, please click the unsubscribe link in your emails or contact us at


This part of the policy explains how Alex Croucher ( – Fluid38 Coaching) uses cookies when you visit our Site. A cookie is a small software file stored temporarily or placed on your computer’s hard drive. Alex Croucher ( – Fluid38 Coaching) uses session cookies (which disappear from your computer when the web browser is closed or computer turned off) and persistent cookies (which remain on computers after the web browser is closed or computer turned off). Alex Croucher ( – Fluid38 Coaching) does not use any ‘first-party cookies’ (cookies set by us), we only use ‘third-party cookies’ (cookies set by others). Alex Croucher ( – Fluid38 Coaching) does not control how third-party cookies are used, so you should check the website of a third-party cookie provider for more information.  Alex Croucher ( – Fluid38 Coaching) uses third-party cookies for analytic and marketing purposes as follows:

Google Analytics – to help us measure Site traffic and usage trends.

You can access all the relevant information about Google Analytics and how to opt-out using these links:

Google Analytics Terms of Service

Google Privacy Policy

How Google Uses Information From Our Site

Google Analytics Opt-out Browser Add-on

Mailchimp – to help us with marketing our services to Users who have given us consent to do so.

Mailchimp uses web beacons and cookies to measure the performance of the emails we send to subscribers.

You can access all the relevant information about Mailchimp and how to opt-out using these links:

Mailchimp Privacy Policy

Mailchimp Cookie Policy

Your rights

In relation to your Personal Information under applicable law you have the right to:

  • withdraw consent
  • access and correction
  • be forgotten
  • enjoy data portability
  • restrict or object to processing
  • notification of erasure, rectification and restriction to third parties

If you want to access, correct, amend or delete any personal information we have about you, please contact us at

7. Indemnification

You agree to indemnify and hold Alex Croucher ( – Fluid38 Coaching) harmless from any demands, loss, liability, claims or expenses (including legal fees), made against them by any third party due to, or arising out of, or in connection with your use of the Site.

Limitation of Liability

To the maximum extent permitted by applicable law, in no event shall Alex Croucher ( -Fluid38 Coaching), be liable for any indirect, punitive, incidental, special, consequential or exemplary damages, including without limitation, damages for loss of profits, goodwill, use, data or other intangible losses, arising out of or relating to the use of, or inability to use, the Site.

To the maximum extent permitted by applicable law, Alex Croucher ( – Fluid38 Coaching) assumes  no liability or responsibility for any (i) errors, mistakes, or inaccuracies of content; and (ii) any unauthorised access to or use of our secure servers and/or any and all personal information stored.

Amendments and changes to the agreement

We reserve the right to modify these Terms of Use and Privacy Policy from time to time at our sole discretion. Therefore you should review these pages periodically. When we change the Agreement in a material manner, we will notify you that the material changes have been made to the Agreement. Your continued use of the Site after any such change constitutes your acceptance of the new Agreement. If you do not agree to any future version of the Agreement, do not use or access (or continue to access) the Site.

10. Dispute Resolution

These Terms of Use and Privacy Policy, the rights and remedies provided hereunder, and any and all claims and disputes related hereto and/or to the Site, shall be governed by, construed under and enforced in all respects solely and exclusively in accordance with the internal substantive laws of England, without respect to its conflict of laws principles. Any and all such claims and disputes shall be brought in, and you hereby consent to them being decided exclusively by a court of competent jurisdiction located in London.

Contact us

If you have any questions regarding this Agreement or about the privacy practices of Alex Croucher (FLUID38 Coaching), please contact us by email at or Call 07850410734