Life long Change not short term gain

My name is Alex, welcome to Fluid 38.  I work with clients to achieve their aspirations.  We do that through real life changes on a daily basis.  Click below & book a complementary 1st session to see the results you can get.  Have a great day

Welcome to Fluid38

I am here to help you shine, to help you reach your aspirations and overcome your challenges, 

It's Time To Shine

I have spent over 25 years in the Sports Industry specialising in sales, customer service and business development. I moved into coaching to help you change your negative behaviours, create new habits and get better everyday.  As a mindset coach I specialise in enabling clients to shine in their life, using techniques & processes that will shift the way you live.

Everything comes down to behaviours & habits

I love this, if you look at your life everything that is good or bad comes down to behaviours and habits.  One of the greatest things I see with my clients is sometimes the smallest new behaviour that leads to a new person emerging.  No mater what you want to change we can make it happen

Mind Powers Muscle

It doesn’t matter what you’re aspiring to – it could be your first 5k, your next Ironman or reaching the next level in your chosen discipline. Working on your mental conditioning and understanding your mindset gives you skills and knowledge you didn’t even know you had let alone needed, but once discovered you won’t know how you coped without them.

Daily Growth

I offer coaching plans, courses and 1-1 coaching.  I believe in 1% growth every day.  We are connected 24/7 through computers and phones, sometimes training is the only escape. We are all very busy living life through a screen, watching others post images and stories of their perfect lives that it is easy to lose focus of our own purpose. What are you doing to be better today than you were yesterday?


The Hustle and Bustle of our lives leaves us with no time or any space. Especially within our minds. Our brains are full of what has happened in our past, what the family need now, did I send that email, what do I need to do next.

We worry about how that shapes our future. The future is created in the present, the here and now – not our past or dreaming about what you want, it happens right NOW. We end up settling for our comfort zone that our brains teach us it is where we should be.

The future is determined by W.I.N – ‘What’s Important Now’ lets start working together on the process not the goal.


Successful wasn’t a word that I would ever use to describe myself. That was until I was taught the Fluid38 method by Alex. I have benefited from expert advice, 1 to 1 mentorship & excellent coaching that did not set me up for failure but instead set me up for success beyond what I had expected. I believe that the Fluid38 method is what everyone needs on their journey to reach their fullest potential.